They call it the “bread war” and amid all the dramas of Spain’s economic crisis, it seems at first sight like little more than a novelty. But the decision taken by a Valencia bakery to slash the price of its loaves of bread is the cause of celebration for some and bitter recrimination for others. José Navarro is the local baker-cum-businessman who is behind the venture. He now has nine bakeries carrying his surname that offer a regular, fresh loaf of bread for just 20 euro cents each. With many of Navarro’s competitors selling at between 80 cents and one euro per loaf, his nine bakeries across the Valencia region draw long queues each morning that stretch out onto the street. In … [Read more...] about Valencia cooks up controversy with “bread war”